A new, to be developed Dutch webshop selling vacuum cleaner parts needed a logo. Designia was asked to design this logo and the user interface of the webshop.

The name was given and a heritage from previous attempts to invent a brand experience around a niche markt product such as vacuum cleaner parts.

Designia came up with a funny and unique cartoon character of a vacuum cleaner with a helmet. The helmet, ofcourse, refers to the army and fighting dust.